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USA & Canada Association Sponsorships

About our Ultimate Association Sponsorship

We know that running a successful association is no easy task and when it comes to promoting your association to drive awareness and gaining new members there is no better corporate partner than Li-Ning. Our digital marketing bandwidth is among the broadest in the community and our targeted reach is capable of communicating your associations message to more of your target audience each and every day. We do this using our permission-based email platform that's integrated with our eCommerce web sites. When our customers sign in to purchase Li-Ning products, our marketing data base automatically is updated. We also leverage our extremely popular social media properties including Facebook, Instagram and Twitter often with thousands of sport specific fans who have signed on to hear our messages.

When you submit your association related pictures and news to our marketing team, we broadcast your message across our social media properties to promote your association, tournament, players and/or cause. There is no other specialty sports organization in the USA or Canada that have the marketing reach that we do. We offer these association building marketing services exclusively to our preferred association sponsorship members at no cost.

In addition to our membership-building marketing capabilities, we offer sponsored associations a special Li-Ning ASSOCIATION account. When association organizers log into our eCommerce web site, the ASSOCIATION account enables them to enjoy instant savings on almost every item that we sell. An annual allotment of complimentary eGift Cards (FREE products) are also provided to help the association with fund-raising, prizes and other association events. Plus, preferential consideration is given to association recommended junior and senior athletes who can benefit from personal Li-Ning equipment sponsorships. This fully pays for or subsidizes equipment costs for select athletes and helps to further promote the association, resulting in greater awareness and membership sign ups.

Gaining association sponsorship status with Li-Ning is quick and easy and there are no special terms, conditions or contracts. As long as the required link from the association's website is installed and directing visitors to our website, the association sponsorship status is active. We also list participating associations on our preferred partner page. This can be found by clicking on the link in the top menu of our eCommerce web site. This is yet another way we drive awareness for your association that in turn drives interest and membership sign ups. If you would like to discuss our association sponsorship program in further detail, please call (855) 654-6464, option 1 Monday through Friday, 9 a.m. until 5 p.m. EST.

Association Sponsorship Benefits:

  • Affiliation with one of the world’s fastest growing and highest profile specialty sporting goods brands with products used by numerous top ranked international athletes.

  • Annual allotment of up to $2500 in complimentary eGift Cards that can be redeemed against product purchases on our eCommerce web site. Yes this means FREE products!

  • Special ASSOCIATION account on our eCommerce web site that enables organizers to purchase products at significant savings for association events, prizes or personal use.

  • Easy online ordering system with real-time inventory communication.

  • Listing on the Li-Ning Preferred Partner page to drive awareness and create membership sign ups.

  • Optional geo-targeted email marketing to help promote special badminton association events, drive awareness and create membership drives.

  • High profile social media marketing when qualifying club pictures and news are submitted to drive awareness and create membership sign ups.

  • Preferential sponsorship consideration for association recommended athletes to help further drive awareness and membership sales.

  • Membership on our private Facebook Team Page where you can stay up to date with everything that is happening at Li-Ning and network with other badminton organizers and players.

  • No exclusivity clauses, special terms or contracts required.


Association Sponsorship Minimum Qualifications:

  • Applicable to badminton, table tennis, pickleball and squash associations only.

  • Must be an established association with a website in the USA or Canada.

  • Willing to submit pictures and news to promote the association and its players.

  • Willing to put our logo and "Sponsored Association" on club's Facebook page where applicable.

  • Willing to install a link on the badminton association web site to the Li-Ning Badminton web site.

  • Willing to recommend athletes for equipment sponsorships to further drive club awareness, membership sign ups and Li-Ning product sales.

  • Willing to encourage association members and friends to consider Li-Ning badminton products. 




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