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USA & Canada Club Sponsorships

About our Ultimate Club Sponsorship

We know that running a successful sports club is no easy task and when it comes to promoting your club to drive awareness and gaining new members there is no better corporate partner than Li-Ning. Our digital marketing bandwidth is among the broadest in the community and our targeted reach is capable of communicating your club’s message to more of your local audience each and every day. We do this using our permission-based email platform that's integrated with our eCommerce web site. When our customers sign in to purchase Li-Ning products, our marketing data base automatically is updated. We also leverage our extremely popular social media properties including Facebook, Instagram and Twitter often with thousands of sport specific fans who have signed on to hear our messages.

When you submit your club related pictures and news to our marketing team, we broadcast your message across our social media properties to promote your club, tournament, players and/or cause. There is no other specialty sports organization in the USA or Canada (including state, provincial and national associations) that have the marketing reach that we do. We offer these club building marketing services exclusively to our preferred club sponsorship members at no cost.

In addition to our membership-building marketing capabilities, we offer preferred clubs a special Li-Ning CLUB account. When club organizers log into our eCommerce web site, the CLUB account enables them to enjoy instant savings on almost every item that we sell. An annual allotment of complimentary eGift Cards (FREE products) are also provided to help the club with fund-raising, prizes and other club events. Plus, preferential consideration is given to club recommended junior and senior athletes who can benefit from personal Li-Ning equipment sponsorships. This fully pays for or subsidizes equipment costs for select athletes and helps to further promote the club, resulting in greater awareness and membership sales.

Gaining preferred club sponsorship status with Li-Ning is quick and easy and there are no special terms, conditions or contracts. As long as the required link from the club's website is installed and directing visitors to our website, the preferred club sponsorship status is active. We also list participating clubs on our preferred club page. This can be found by clicking on the link in the top menu of our eCommerce web site. This is yet another way we drive awareness for your club that in turn drives interest and membership sales. 

Club Sponsorship Benefits:

  • Association with one of the world’s fastest-growing and highest-profile specialty sporting goods brands with products used by numerous top-ranked international athletes.

  • Annual allotment of up to $750 in complimentary eGift Cards that can be redeemed against product purchases on our eCommerce website. Yes, this means FREE products!

  • Special CLUB account on our eCommerce website that enables organizers to purchase products at significant savings for club events, prizes or personal use. Yes, this means DISCOUNTED products! 

  • Easy online ordering system with real-time inventory communication.

  • High-profile social media marketing when qualifying club pictures and news are submitted to drive awareness and create membership sales.

  • Preferential sponsorship consideration for club recommended athletes to help further drive awareness and membership sales.

  • Membership on our private Facebook Team Page where you can stay up to date with everything that is happening at Li-Ning and network with other badminton organizers and players.


Club Sponsorship Minimum Qualifications:

  • Applicable to badminton, table tennis, and pickleball clubs only.

  • Must be an established club with a website in the USA or Canada.

  • Willing to install a logo and link on the club's website to the applicable Li-Ning website.

  • Willing to recommend athletes for equipment sponsorships to further drive club awareness, membership sales and Li-Ning product sales.

  • Willing to encourage club members and friends to consider Li-Ning products. 

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