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USA & Canada Sponsorships

Great Minds Think Differently


Li-Ning Company Limited is one of the leading sports brands in the People’s Republic of China and is poised to become one of the leading brands in sporting goods equipment and supplies worldwide. Li-Ning possesses some of the worlds most powerful brand marketing, research and development, design, manufacturing, distribution and retail capabilities. The company’s product lines include high quality sporting goods equipment, footwear, apparel and a wide range of other products and accessories.

Li-Ning sponsors a number of athletes and teams in a variety of sports in China and around the world. A full sponsorship of the Chinese National Badminton team began in 2010 and Chinese National Table Tennis team in 2017. The Chinese National Team sponsorships, along with many other high-profile international player endorsements, have elevated the profile of the Li-Ning brand worldwide.

The company was founded in 1990 by Li Ning, a former Chinese gymnast who won six Olympic Medals at the 1984 Los Angeles Olympic Games. Li Ning remains the chairman of the company's board of directors today. In 2010 Li-Ning posted revenues of more than $1.3 billion (U.S.). The company has an extensive supply chain management and distribution system that services more than 8,500 domestic retail stores and an extensive network of worldwide distributors.

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