News

November 29, 2019

You could spend a lot of time trying to come up with the top 50 reasons to like badminton superstar Zhang Nan or want to be like Nan. Easily regarded as one of the best players of all time, Nan has more than 50 career championships to his credit while spending most of...

October 31, 2019

Li-Ning, China’s premier sports brand, today announced that for the first time ever in Canada its extensive collection of racket sport equipment, shoes and apparel is available in standalone retail showrooms. Specialty sports enthusiasts interested in an expansive coll...

Q: How often do you need to restring your badminton racket?
A: It depends how often do you use your racket and what type of player you are. A quick way to test this out is by putting the racket right under a light to determine if your badminton strings a...

February 7, 2019

Sindhu took home a Silver medal at the 2016 Olympics in Rio de Janeiro, when Li-Ning sponsored the India national team – becoming the first female athlete from India to win Silver in the Olympics.

That accomplishment made her India’s most-sought-after female brand ambas...

January 21, 2019

Li-Ning is excited to announce it has signed world champion shuttler Kidambi Srikanth to an endorsement deal that runs to 2023. Srikanth, who attained the world’s No. 1 ranking in April of 2018, played with Li-Ning badminton rackets in 2014 and 2015 and has returned to...

August 26, 2018

People have been playing with shuttlecock for a millennia. In the mid-19th century, the British created the game of badminton, in which players hit a shuttlecock back and fort over a net. Made of feathers and cork, the shuttlecock predates badminton by thousands of yea...

August 26, 2018

Pickleball enthusiasts state that the game is addictive and require skill, fitness, precision and more.  Over the past five years, Pickleball has been growing in popularity in countries such as the United States & Canada. There are thousands of people who enjoy the gam...

August 23, 2018

World’s Largest Jr. Badminton Competition Visits Toronto Area for 1st Time

The 2018 BWF World Junior Championships Will Be Played in Markham Nov. 5-18

TORONTO, ON, April 5, 2018 – Anything is possible when Canada hosts the 2018 Badminton World Federation World Junior Ch...

March 1, 2018

A SHOUT OUT to Canada's speed skating team for a FANTASTIC Olympic performance!

Canada’s Ted-Jan Bloemen has won the gold in the men’s 10,000-metre speed skating event at the 2018 Winter Olympics. Bloemen completed 25 laps of the track with a time of 12:39.77. He starte...

November 1, 2017

We believe that we offer one of the best badminton sponsorship programs in the USA & Canada but in order to qualify for our GOLD badminton sponsorship and others you must first convince us that our marketing investment in you will pay off! 

Our...

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